top of page
Kayyel
This visual branding and UI design project for 'Kayyel,' a mobile application that rewards users for their shopping, was designed to meet the client's specific needs. The process began by understanding the service's purpose, followed by the visual branding. UI design was tackled in the project's second phase.
2023
Visual Branding&UI
Freelancer Project
Saudi Arabia
Kayyel: Where Receipts Meet Rewards
_______ Kayyel is a mobile app aimed at incentivizing responsible spending by rewarding users for uploading their shopping receipts. The app simplifies receipt tracking and offers valuable rewards and discounts, transforming a typical shopping experience into a rewarding endeavor.
The Brief
To create branding that primarily represents the Middle East, and specifically Saudi Arabia, whether through colors, patterns, or other elements. The logo icon needed to encapsulate key themes like 'Rewards, Money, Receipts, Spending, Shopping, and Discounts,' and be available in formats for both Arabic and English.
The Result
Kayyel's design symbolizes a wallet, subtly conveying the concepts of money, spending, and shopping. The Arabic motifs on the wallet serve as a nod to the cultural background and the target audience. The choice of purple and orange colors reflects the client's personal preferences, lending the design an elegant and upscale appearance.
UI Design
In the project's second phase, a user-friendly mobile UI and admin web interface were developed in collaboration with an engineering team and UX specialist. The initial designs prioritize ease of use and user engagement. Through iterative testing and user feedback, we further refined the experience to meet the needs and expectations of our target audience
The Skeleton
Coloured Logo
2023
Visual Branding&UI
Freelancer Project
Saudi Arabia
bottom of page