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Delmar
This product branding project was tailored to meet a client’s specific needs. The process began with understanding the problem and design requirements, continued with developing the visuals, and concluded with delivering the final product in both printed and digital formats, all while keeping a user-centric approach in mind.
2025
Freelancer Project
Turkey
Visual Branding
Print Design
Delmar Vogue
_______ Delmar is a high-quality scarf brand crafted with elegant traditional motifs and timeless detailing. Designed for both hijabi and non-hijabi women, Delmar scarves can be worn in multiple ways, either as a hijab or styled as a fular, making them a versatile piece that elevates everyday outfits with a refined cultural touch.
The Skeleton
Coloured Logo
Delmar needed a brand identity that can gain attention and trust fast, as in the Turkish scarf market customers already have many familiar options and it’s hard for a new brand to feel “worth choosing” from the first impression.
The Brief/Problem
The Challenges
The scarf industry in Turkey is highly saturated, with both affordable and premium-quality products available everywhere. This creates a visibility challenge: even with good quality, brands can easily look similar online, making it difficult to stand out and convince customers quickly.
Instead of relying only on product quality, the brand focused on creating a stronger first impression through presentation experience. The scarf designs and colours catch the eye first, but the key differentiation was building a unique packaging + unboxing experience, designed to feel premium and to perform well in influencer content, making Delmar more recognisable, shareable, and memorable.
The Solution
2023
Visual Branding
Print Design
Freelancer Project
Turkey
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