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CoolUp
This product branding project was tailored to meet a client’s specific needs. The process began with understanding the problem and design requirements, continued with developing the visuals, and concluded with delivering the final product in both printed and digital formats, all while keeping a user-centric approach in mind.
2025
Visual Branding
Print Design
Freelancer Project
Turkey
CoolUp | Sports&Outdoors
_______ CoolUp is a sports and outdoor goods brand that offers a wide selection of products from various global labels. By bringing quality performance gear to the Turkish market at accessible prices, CoolUp makes it easier for customers to find reliable sportswear and essentials for everyday training and outdoor lifestyles.
The Skeleton
Coloured Logo
The Branding
CoolUp offers sports and outdoor goods at more accessible prices, which attracts mid-range customers, but it also creates two key concerns: how to make older models feel desirable, and how to build trust so customers don’t assume the products are fake due to the lower price point.
The Brief/Problem
The Challenges
The market is highly competitive, and customers already have many alternatives. The main challenge was earning credibility fast and giving people a strong reason to follow and purchase from CoolUp, especially when trust is the deciding factor.
With a limited marketing budget, the strategy focused on creating a premium, trust-building unboxing experience that customers can feel immediately:
. Custom-designed packaging box with a handle, making it easy to carry (especially for customers ordering to workplaces)
. Protecting the original product box inside to reinforce authenticity and value
. Using a “first to open” sticker to add customization and increase trust
. Placing the box inside a high-quality cargo bag for a stronger overall delivery experience
. Adding air bags inside the box to prevent damage and ensure safe arrival
. Including a tote bag as a gift, making the customer feel valued and increasing satisfaction
Each step was tested and improved over time, adjusting box sizes, materials, colours, and packaging details, while keeping everything budget-friendly, eco-conscious, reusable, and recyclable.
The Solution
2025
Visual Branding
Print Design
Freelancer Project
Turkey
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